A niche fragrance house based in dubai, Lurēh bridges french elegance with arab depth creating fragrances that feel both timeless and contemporary. delicate, dimensional, and made to be remembered.
Lurēh is a name drawn from two worlds “lire” (to read) in French, and “rih” (wind or scent) in Arabic. It speaks to a sensory act we often forget: the nose, gently and constantly, reading the world around us.
To wear a fragrance is to engage in a quiet dialogue with memory, with mood, with air in motion. Whether stirred by the breeze or by intention, a scent is never still it is observed, interpreted, and felt.
At its essence, Lurēh is an ode to this invisible rhythm: how we read the wind, how we read the air, and how scent writes itself onto the soul.
Bistre is a deep, earthy brown tone that evokes warmth, authenticity, and timeless elegance.
Historically, it was derived from the soot of wood fires and used as a natural ink for manuscripts, symbolizing creativity and artistry.
Its rich, warm character carries associations of aged leather, polished wood, and the quiet beauty of objects steeped in history.
Musk/Ambroxan
At Lurēh, every fragrance is a labor of love shaped by passion, patience, and the unwavering pursuit of scents that touch the soul. From concept to creation, each formula, each story, and every detail is born through our hands, reflecting the artistry that defines Lurēh.
