About us

Our Story, Lurēh

A niche fragrance house based in Dubai, Lurēh bridges french elegance with arab depth creating fragrances that feel both timeless and delicate, and made to be remembered.

Lurēh is a name drawn from two worlds “lire” (to read) in French and “rih” (wind or scent) in Arabic. It speaks to a sensory act we often forget: the nose, gently and constantly, reading the world around us.

To wear a fragrance is to engage in a quiet dialogue with memory, with mood, with air in motion. Whether stirred by the breeze or by intention, a scent is never still; it is observed, interpreted, and felt.

At its essence, Lurēh is an ode to this invisible rhythm: how we read the wind, how we read the air, and how scent writes itself onto the soul.

Established in 2025, Lurēh was born from a group of friends brought together by a deep love for fragrance. What began as a shared passion became a calling to craft scents that capture feelings, memories, and the quiet beauty of moments suspended in time.

At Lurēh, we believe fragrance is among life's finest pleasures an art form truly worth savoring. A scent carries the beautiful characteristic of evoking memories, drawing us back to moments, emotions, and the people who gave them meaning.

Every detail of our journey has been shaped through our hands. Each of us brought forward the pillars to form Lurēh, whether in scent profiling, creative direction and used them with intention to build something of our own. From fragrance formulas to photographs, everything has been crafted by one us, Lurēh is a collective expression of our friendship, passion, and belief in crafting with authenticity and care.

In every scent and story, we share a piece of ourselves and we’re honored to have you in it.